Theists do genuinely seem to have difficulty coming to terms with the fact that religion can only have any meaning if they make it have meaning. In and of itself religion is nothing. This is demonstrated quite nicely in a recent blog post on the Religious News Service. A line towards the end of Cathy Grossman's "Better than church? Religions’ social events have higher purpose" is great at indicating just how willfully ignorant and/or self-deluded she and so many other theists tend to be.
"There’s also a twist to the popularity of religious events: People with no religious ties like them, too."
Grossman fails to notice that not one of the types of events discussed prior to this statement requires any religious elements whatsoever. In other words, the "events" that are so popular are secular in nature. Every type of event noted already is enjoyed by the non-religious without any religious trappings. That non-religious don't care about those details nearly as much our theistic fellows is not news. This is the same type of mentality that leads theists to be surprised when they discover their friendly neighbor atheist actually likes Christmas carols. It is silly. Unfortunately, it tends to indicate a greater level of misunderstanding.