The title question of one of Jonathan Merritt's most recent posts is so blatantly stupid I wasn't sure wether to bother commenting on it. In the end it was too ripe for ridicule to resist. "Have Americans made God in their image?" is yet another example of how willfully ignorant Merritt continues to be. Even the theists in fields like sociology, anthropology, and psychology have long since conceded that to some degree the cultural traits of a given society shape that society's views of God(s). Even when they are unwilling to admit that God is entirely a construction the admit that a great deal of projection goes into the concept. it also isn't a recently reached consensus. This understanding was establish before Merritt was even born.
I do understand that for Merritt the topic came up largely due to his interest in interviewing Matt Turner about his latest book that has this aspect of God as it's subject. He still selected Turner. He also does little to probe the author in any meaningful way. The interview doesn't come close to any new or even vaguely interesting insights. It seems designed more to make both men feel good about themselves. It is mostly unearned self-adulation. This topic has been written about repeatedly and in many instances with far greater depth.
If anyone is interested in the "American God" Froese and Bader's America's Four Gods is a much better choice. It is well researched and researched. It provides more insight and depth into this area theological study.